Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). ...
Topic: Sales
I often say to people that the total lack of education in the profession of complex B2B sales and general go-to-market roles is the greatest educational travesty of the last ...
Imagine how much your deal size could grow if you sold into startups like Rivian or Snowflake before they went on to become multibillion-dollar companies with some of the splashiest, ...
Sales forecasting can make or break a business. Preparing for the future gives you an inherent advantage over the competition. However, each business is unique, and there’s no one-size-fits-all revenue ...
Introducing Crunchbase’s sales ROI calculator, an interactive tool that shows you the number of accounts in your territories that have buying power right now and the potential additional revenue you ...
Since I got my start nearly two decades ago, I’ve witnessed a massive transformation in how B2B buyers buy: They now make buying decisions as teams of 10+ individuals, each ...
What do the deals you’ve recently closed have in common? Companies that resemble recently closed deals are often great targets for outreach. The problem is, defining search parameters to find ...
Online marketing, ranging from email to social media and everything in between, is vitally important for modern enterprises. However, you can’t send the same marketing email or ad to everyone ...
When talking about sales processes, most people focus on Account Executives (AEs)—the skilled folks who ply their trade to close deals and generate revenue for a company. But there’s another ...
Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka ...
In the world of sales, it’s no longer good enough to recycle the same script for every lead—particularly if you’re targeting C-level executives and key decision-makers. Personalization and preparation are ...
It’s no secret that the way people find, research and buy the products or services they need has changed. The great consumer shift to online shopping has been ramping up ...
Whether your company is a three-person endeavor or a large enterprise, you need tools to help sell products and services. Tools for sales reps can keep data on your customers ...
The sales prospecting workflow is complicated enough. The last thing you need is to open another tab to search for prospect information. You need tools that simplify your workflow, not ...
Even in the era of e-commerce and automated processes, many organizations depend on some form of person-to-person contact to make the final sale. That contact can take place in the ...
It’s been coined the Great Resignation—a title that reflects both the action and the attitude of the 25 million employees who left their jobs in the second half of 2021 ...
This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution ...
This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution ...
This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution ...
In sales, outbound prospecting is all about the pursuit. But, before you embark on the hunt for prospects, let’s dive into exactly what outbound prospecting is, how it differs from ...