As someone who runs a growth marketing consultancy for e-commerce startups, a big part of my job is finding prospects. Not only finding prospects but finding email addresses to contact ...
Have you seen an increase in your email bounce rates in the last six months? If so, don’t feel bad – you’re not the only one. As a B2B Marketing ...
I get a lot of cold email from B2B sales professionals pitching their products and services. Some are good and catch my attention. However, the majority of them are bad…very ...
More than half of all startups fail in their first four years, according to the U.S. Bureau of Labor Statistics. To beat the odds as a startup CEO, you need ...
Company size. The number of employees. Geographical location. Industry. It’s common for sales teams to use high-level data points like these to determine which companies to reach out to. But ...
Even if your business offers a revolutionary product, without acquiring new customers your company is doomed to fail. That’s why sales representatives play a key role in building a successful ...
Some salespeople are entitled: they believe they’re destined to make a sale just because they’ve scheduled a meeting. So they act like it’s a done deal—they don’t drop their guard ...
Closing a deal is the most important step in any sales journey. Even if you found the perfect lead and presented an exceptional pitch, the whole process is void of ...
Why should I perform a sales pipeline audit? Regardless of whether sales are going great or could use some improvement, conducting a pipeline audit is worthwhile. The aim of the ...