Sales Prospecting Software Built for Growing Teams

Crunchbase helps you discover innovative companies and the people behind them. For many of you, this means finding the most promising sales prospects and filtering out the noise. That’s where Crunchbase Rank & Trend Scores come in. We developed these proprietary scores to surface the companies you need to know. Let’s see how they work, and how to put them to work for you!

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What is Crunchbase Rank?

Crunchbase Rank is a dynamic ranking for all entities (i.e., Companies, Organizations, and Schools) in the Crunchbase dataset. It measures the prominence of an entity.

The Crunchbase Rank algorithm takes many signals into account including the number of connections a profile has, the level of community engagement, funding events, news articles, and acquisitions.

A company’s Rank is fluid and subject to rising and decaying over time with time-sensitive events. Events such as product launches, funding events, leadership changes, and news affect a company’s Crunchbase Rank.

What is Crunchbase Rank and Trend Score?
What is Crunchbase Rank and Trend Score?

What is Crunchbase Trend Score?

While Rank shows context, Crunchbase Trend Score demonstrates activity. A company’s rank will change based on activity (fundraising, news, etc.) and Trend Score is an indicator of how much their rank is changing at any given time.

Crunchbase Trend Score tracks the fluctuations in Rank. As a company’s rank changes, so does its Trend Score.

Trend Score measures the rate of a company’s activity on a 20-point scale. Scores closer to +10 mean it’s moving up in rank much faster compared to their peers. Scores closer to -10 mean it’s moving down.

For example, a company that announces its first funding round will likely experience a jump in its Rank, pushing its Trend Score up as its page views, article counts, funding amount, team members, etc., begin to increase.

How to use rank and trend score in searches

Now that we’ve defined Rank and Trend Score, let’s look at some examples of how to use them.

1. Sales prospecting

A digital agency has developed real estate software, and its target market is established real estate companies in the United States. Here’s their search:

  • Industry Group: Real Estate
  • Headquarters Location: United States
  • Funding Amount greater than $30M
  • Founded Date before 2008

The search criteria generate 130 companies.

To prioritize their outreach plan, they look at Crunchbase Rank to see the best target companies listed in ascending order.

The agency believes their software can benefit both the companies at the top and middle of this list the most.

Why? Their logic is this: the more known and recognized a company (the higher the Rank), the more likely they are to have bigger budgets and teams, and therefore more likely to afford the agency’s software.

They also include companies in the middle of the list as these companies might be easier to access. They click the statistics and identify the median as 23,747.

Finally, they add an additional search filter to show only the companies with a Rank less than 23,747, resulting in a more manageable list of 65 companies.

They save this list and begin outreach. The agency used Crunchbase Rank to prioritize prospects by greater chances of success.

What is Crunchbase Rank and Trend Score?
What is Crunchbase Rank and Trend Score?
What is Crunchbase Rank and Trend Score?
What is Crunchbase Rank and Trend Score?

2. Find your next investor

An entrepreneur is looking for a venture capital firm on the East Coast to invest in her advertising software company.

She wants a well-established, well-respected firm that makes a higher number of investments. Here’s her search:

  • Location: New York or Washington DC
  • Portfolio Companies: Software and Advertising
  • Number of Investments greater than 100
  • Crunchbase Rank less than 1,000

She added the Crunchbase Rank filter (of less than 1,000) to narrow her search to the top 1% of venture capitalists in her market segment. It helped her find the twelve top-ranked VCs for her particular startup.

Key Takeaway

From these examples, you’ve seen how Crunchbase Rank and Trend Score can be used to quickly identify prominent (or less prominent) players and take advantage of market trends.

 Use Crunchbase Rank and Trend Score to generate more targeted search results based on context and activity. Search or sort by Rank to prioritize based on influence and assess a company’s level of activity using Trend Score.