6 Ways To Find and Engage Hyper-Targeted Sales Leads with Crunchbase

Let’s face it: Sales can sometimes feel like the ultimate game of Go Fish. You might be sifting through thousands of potential leads, struggling to prioritize massive lists, or even worse—realizing you’ve missed your window of opportunity and steered efforts in a misguided direction. The good news is that finding hyper-targeted sales leads—leads who are highly likely to convert—doesn’t have to be complicated, especially when you leverage the right platform.

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In this article, we’ll dive into five simple ways Crunchbase can help you easily find targeted sales leads that fit your ideal customer profile, including how to:

  • Discover untapped revenue with the sales ROI calculator
  • Identify qualified prospects with advanced search
  • Quickly surface new accounts with recommendations
  • Track company activity with  live data from G2 Stack
  • Connect with qualified leads with pre-built email templates
  • Find your next deal with similar companies

1. Discover untapped revenue with the sales ROI calculator

Uncover how much untapped opportunity there is in your territories using Crunchbase’s sales ROI calculator. This free, interactive tool shows you the number of accounts in your territories that have buying power right now and the potential revenue you can unlock with Crunchbase.

When combined with the following Crunchbase features, you’ll be able to identify and engage with accounts in your territories that have buying power, all on a single platform.

ROI Calculator image

With better data about your prospects, you can make more informed decisions about who to reach out to. That’s why Crunchbase offers advanced search filters that let you narrow down your list of companies based on the factors you care about: headquarters location, industry, operating status, funding, investment stage, IPO status and more.

Here’s a quick demo that walks through how you can easily find companies that match your ICP with advanced search:

Not sure where to begin? Try layering your own advanced search filters based on these popular Crunchbase lists:


3. Quickly surface new accounts with recommendations

Let Crunchbase do the work by sending you company recommendations based on your preferences, lists and unique activity. This is a fast way to uncover qualified prospects within your territories so you can spend less time researching and more time closing deals.

If you are a Crunchbase Pro or Enterprise user, your recommendations page will automatically surface relevant companies based on your territory preferences. These recommendations are powered by machine learning, meaning that Crunchbase’s recommendation engine gets smarter each time you use it. If a recommended company matches your ICP, click the “thumbs up” to see relevant companies.

Our company recommendations always come with a brief explanation, so you can see why we shared that specific company with you. You can also quickly scan key facts and growth signals (recent funding, leadership hire, etc.) to qualify the new accounts right away. Finally, you can save companies that meet your criteria to your hyper-targeted list of leads and enable automatic alerts to stay up to date on key company news and buy signals.


4. Track company activity with live data from G2 Stack

You can further refine your list of leads by layering on live data using custom add-ons. For example, say you’ve trimmed your list based on your ICP of companies with 5,000 employees with headquarters in North America—that leaves you with roughly 551,000 companies. 

Crunchbase Pro with Data Boost

Easily access partner data right in your Crunchbase experience with 5 Marketplace apps: Builtwith, G2 Stack, IPQwery, Aberdeen and PrivCo.


With a list that size, your next step is to narrow down your prospects even further. With G2 Stack, one of the most popular Crunchbase add-ons, you can get an insider’s look at what products and services companies use in their day-to-day operations. This helps you pinpoint only the companies that have a need or have the technology to support the solutions your company can provide. A few features you can leverage as a Crunchbase Pro user from the G2 Stack plugin include: 

  • Access to G2 Stack’s leading database of software products and tech stacks.
  • An insider’s look at what products and services companies are using internally.
  • The ability to analyze the product market share of your competitors, partners and more.

Monitoring the tech and product stack of the companies you’re targeting can help you focus your outreach on the accounts that would be a good fit for your product.


5. Connect with qualified leads with pre-built email templates

Now that you have a hyper-targeted list of leads, you should reach out to them with personalized messages that generate responses. Crunchbase’s engagement suite includes pre-built templates customized for each prospect. This enables you to:

  • Connect with the right leads at the right time directly on Crunchbase with decision-maker contact data and targeted contact search filters
  • Leverage intelligent, pre-built email templates that incorporate Crunchbase data like recent funding, location or industry
  • Insert dynamic variables and snippets to further customize and refine your message 

Here’s a quick overview of how to leverage the engagement suite and connect with prospects:

6. Find your next deal with similar companies

Deal closed? The job isn’t done! Crunchbase can help you find companies that resemble recently closed deals—often great targets for outreach. Crunchbase’s similar companies feature uses machine learning to highlight companies that resemble the deals you already closed, saving you time on manual searches so that you can efficiently fill your pipeline.

Access this feature using the similar companies tab on any company profile. You’ll get quick facts about new opportunities—based on key attributes such as industry, revenue and growth signals—so you can qualify and continue closing more deals.

Convert your leads into deals with Crunchbase

Ready to turn your sales leads into revenue? Spend less and close more with Crunchbase. Check out the resources below to learn more:

  • Crunchbase Blog: The Crunchbase Blog features thought leadership pieces from industry executives, advice and tips for salespeople (and teams), and information about how to leverage Crunchbase features to close more deals.
  • Crunchbase Knowledge Center: Visit the Crunchbase Knowledge Center for FAQs and step-by-step instructions on how to use Crunchbase.
  • Latest Product Updates: Find more information about our recently launched features on our product updates page.
  • Originally published November 10, 2021, updated April 26, 2023