6 Ways To Find and Engage Hyper-Targeted Sales Leads with Crunchbase

Let’s face it: Sales can sometimes feel like the ultimate game of Go Fish. You might be sifting through thousands of potential leads, struggling to prioritize massive lists, or even worse—realizing you’ve missed your window of opportunity and steered efforts in a misguided direction. The good news is that finding hyper-targeted sales leads—leads who are highly likely to convert—doesn’t have to be complicated, especially when you leverage the right platform.

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In this article, we’ll dive into five simple ways Crunchbase can help you easily find targeted sales leads based on your ideal customer profile, including how to:

  • Add new accounts to your sales funnel with the sales ROI calculator;
  • Apply ICP-specific filters in advanced search to start your targeted sales list;
  • Automate account discovery with recommended companies;
  • Leverage live data with G2 Stack;
  • Connect with qualified leads with the engagement suite; and
  • Find your next deal with similar companies.

1. Uncover how many new accounts Crunchbase can add to your sales funnel with the sales ROI calculator

Use Crunchbase’s sales ROI calculator to uncover how much opportunity there is in your territories. Crunchbase’s sales ROI calculator is an interactive tool that shows you the number of accounts in your territories that have buying power right now and the potential additional revenue you can generate with Crunchbase.

When combined with the following Crunchbase features, you’ll be able to identify and act on the exact accounts that have buying power without having to use additional tools.

ROI Calculator image

2. Apply ICP-specific filters to start your targeted sales list

With better information, businesses can make more informed decisions. That’s why Crunchbase offers unlimited advanced search filters that let you narrow down your list based on the company specifics you care about: headquarters location, industry, operating status, funding, investment stage, IPO status and more.

Here’s a quick demo that walks through how you can easily find companies that match your ICP with advanced search:

Not sure where to begin? Try layering your own advanced search filters based on these popular Crunchbase lists:


Let Crunchbase do the work and find hyper-targeted sales leads with company recommendations delivered right to you based on your preferences, lists and unique activity.  

If you are a Crunchbase Pro or Enterprise user, you can leverage our company recommendation engine that automates account discovery and qualification. Your recommendations page will automatically surface relevant companies based on your territory preferences. These recommendations are powered by machine learning, meaning that Crunchbase’s recommendation engine gets smarter each time you use it. If a recommended company matches your ICP, click the “thumbs up” to see relevant companies.

Our company recommendations always come with a brief explanation, so you can see why we shared that specific company with you. You can also quickly scan key facts and growth signals (recent funding, leadership hire, etc.) to qualify the new accounts right away. Finally, you can save companies that meet your criteria to your hyper-targeted list of leads and enable automatic alerts to stay up to date on key company news and buy signals.


4. Narrow down with G2 Stack on Crunchbase

Now, let’s further refine your list of leads by layering on live data using custom add-ons found in Crunchbase Marketplace—available to Crunchbase Pro customers seeking additional targeting and analytics with various plugins. For example, say you’ve trimmed your list based on your ICP of companies with 5,000 employees with headquarters in North America—that leaves you with roughly 551,000 companies. 

That’s not a particularly targeted sales list. With a list that size, you can’t be sure if the companies have relevant technology to support your product or are in the market for your services.

With G2 Stack, one of the most popular Crunchbase add-ons, you can get up close and personal with the details and data. G2 Stack provides an insider’s look at what products and services companies use in their day-to-day operations, all within the Crunchbase company profiles.

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Easily access partner data right in your Crunchbase experience with 5 Marketplace apps: Builtwith, G2 Stack, IPQwery, Aberdeen and PrivCo.


Pinpoint only the companies that have a need or have the technology to support the solutions you (and your team) can provide. A few features you can leverage as a Crunchbase Pro user from the G2 Stack plugin include: 

  • Access to G2 Stack’s leading database of software products and tech stacks.
  • An insider’s look at what products and services companies are using internally.
  • The ability to analyze the product market share of your competitors, partners and more.

Monitoring the tech/product stack of the companies you’re targeting can help you narrow your search so you can spend more time selling and less time researching.


5. Connect with qualified leads with the engagement suite

Now that you have a hyper-targeted list of leads, Crunchbase can help you drive them through the pipeline with personalized messages. Crunchbase Pro and Enterprise customers now have access to the engagement suite—a feature that allows users to send emails with templates tailored to their prospects directly from Crunchbase. With Crunchbase’s engagement suite, you can: 

  • Connect with the right leads at the right time directly on Crunchbase with decision-maker contact data and targeted contact search filters.
  • Leverage intelligent email templates tailored specifically with data points—i.e., recent funding rounds, location, industry—directly from Crunchbase. 
  • Insert dynamic variables and snippets powered by Crunchbase data to tailor your message specifically to your prospect.

Here’s a quick walkthrough with our Sr. Revenue Operations Specialist on how to leverage the engagement suite and connect with prospects:

6. Find your next deal with similar companies

Deal closed? The job isn’t done! The good news is Crunchbase can help you find companies that resemble recently closed deals—often great targets for outreach. Crunchbase’s similar companies feature uses machine learning to highlight companies that resemble the deals you already closed, saving you time on manual searches so that you can efficiently fill your pipeline.

Access this feature using the similar companies tab on any company profile. You’ll get quick facts about new opportunities—based on key attributes such as industry, revenue and growth signals—so you can qualify and continue closing more deals.

Take your prospecting to the next level with Crunchbase

Ready to explore what else Crunchbase has to offer? Check out a quick summary of what’s included in Crunchbase Starter, Pro and Enterprise, or check out the resources below:

  • Crunchbase Blog: The Crunchbase Blog features thought leadership pieces from industry executives, advice and tips for salespeople (and teams), and information about how to leverage Crunchbase features to close more deals.
  • Crunchbase Knowledge Center: Visit the Crunchbase Knowledge Center for FAQs and step-by-step instructions on how to use Crunchbase.
  • Latest Product Updates: Find more information about our recently launched features on our product updates page.
  • Originally published November 10, 2021, updated August 31, 2022