Scam-adjacent activity targeting entrepreneurs is a flourishing industry that pivots and adapts to changes in the market.
How to Realign Buyer Perception without a Full Rebrand
Uberflip's Co-founder and CMO, Randy Frisch, reflects on how the content experience platform realigned buyer perception without a full rebrand.
Defense Might Win Championships, but Offense Wins Customers in a Recession
Budget cuts across the marketing lineup may feel necessary in a recession, but they ultimately result in a loss for the business.
Coping & Communication: Nicole Lipkin’s Groundbreaking Work to Help Parents Teach Kids the Skills They Need
Nicole Lipkin, founder and CEO of HeyKiddo, is on a mission to make it easier for parents to talk to their kids.
Without Data, We’re Just Salespeople with an Opinion
Data teaches us the most important lessons: what went right or wrong, what can be improved, and what path forward we should take.
Why Startups Need Guiding Principles
Working in a startup is like being in a rowboat that’s within the sight of the shore: It’s tightly packed, and everyone’s excited about where they may be going; but if even a few people get overexcited and begin to row at their own pace, the boat just starts going in circles.
The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – September
In “The Monthly Rundown” series, I dive into a few up-and-coming startups from the past month, filtering by recent funding rounds.
Will Content Marketing Play a Bigger Role for VCs in a COVID-19 World?
How can newer VCs, or those who do not have a significant presence, build notoriety in a COVID-19 world? Content marketing.
Learning From the Zoom Boom: 5 Things COVID Taught Us About Product-led Growth Tactics
Katya Skorobogatova is chief growth officer at TheVentureCity, a venture accelerator on a mission to make global entrepreneurship more diverse, international and accessible. TheVentureCity is accepting final applications for its...
A Place for PreSales: Creating a New Sales Community
Presales professionals historically haven't had many resources. That is, until James Kaikis and Yuji Higashi set out to create them.
Streaming System Design for Large-Scale Machine Learning Applications
Crunchbase is charging forward, focusing more deeply on the analysis of business signals for both private and public companies.
Why ROI Selling is the Key Ingredient to Business Growth
How can sales teams maintain existing business while fostering growth? Consider value-based or ROI selling.
Remote Work is Not Here to Stay: The Rise of Flexible Working
COVID-19 has accelerated the adoption of remote work. However, it's not here to stay. Here's why and what will take its place going forward.
A One-of-a-Kind Company: How Kim Kaupe is Creating the Kind of Experiences Superfans Are Really After
Kim’s fan engagement agency has helped over 100 of the world’s top entertainers and brands reach millions of their most loyal fans.
Invisible Infrastructure: The Software We All Depend On
Infrastructure, while critical to nearly every part of our lives, is invisible to many of us. The most basic needs of communication, food and water, as well as the production...
PitchMe’s Dina Bayasanova on Tackling Bias in the Future of Work
The Crunchbase “Female Founder Series,” is a series of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds, raised funding, and are now leading successful companies. Dina Bayasonova...
Closing the Inequity Gap: New Crunchbase Gender Tags
The new Crunchbase gender tags will enable you to search for companies founded and led by women.
Selling in the New Gig Economy
One of the most profound changes we’ve seen in business and labor in recent years is the growth of the gig economy. According to a Gallup study, about 36 percent...
Automate Menial Sales Tasks Through Data Gathering and Machine Learning
Outbound sales haven’t changed that much in the last 100 years: You get a contact, send an offer, and wait to see if the lead converts. But before any sale...
Female Founded & Funded: A Conversation with Fuel Capital and Autumn Adeigbo
The Crunchbase “Female Founder Series,” is a series of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds, raised funding, and are now leading successful companies. Every entrepreneur...