It’s easy to feel overwhelmed by the world of sales and lead prospecting. Identifying a qualified sales prospect is not only difficult, but it can also be extremely time-consuming for...
How To Sell A Technical Product Without Drowning People In Jargon
The first thing potential customers always asks themselves when you start talking about a product or service is, “What’s in it for me?” If you can’t answer that, you won’t...
How to Set SMART Sales Goals
SMART is a well-known industry acronym for sales goals that are Specific, Measurable, Attainable, Realistic and Timely.
6 Strategies to Generate Sales Leads
When it comes to lead generation, the days of solely relying on cold calling are over. A one-size-fits-all sales pitch probably won’t cut it in today’s competitive marketplace. If you’re...
How to Create an Effective Sales Pitch
Have you ever left home for a road trip or night out on the town and realized 30 minutes later that you forgot to extinguish a candle you had burning...
Perfect Your Cold Calling Script to Start Hearing ‘Yes’ Instead of ‘No’
Cold calling is a skill. Contacting someone you’ve likely never met before and convincing them to invest their resources in your product or service based on a thirty-second elevator pitch...
A Comprehensive Guide on Account Executives: Compensation, Daily Tasks, & Career Trajectory
A Comprehensive Guide on Account Executives: We analyze a recent survey and look at compensation, daily tasks and career trajectory.
Best Practices for Managing SDRs: How to Build and Manage an SDR Team
Managing SDRs is one of the most challenging jobs with some of the biggest payback. To help with the best practices for managing SDRs, The Bridge Group looked at SDRs...
Webinar: Power Prospecting with Crunchbase Pro
In this webinar, our team dives into how to power your sales prospecting with Crunchbase Pro. Here is a summarized transcription and video of the webinar. Webinar: Power Prospecting with...
Creating a Community for Women of Color in Sales: In Conversation With Chantel George
Let’s start off with some numbers for women of color: 3.8% of all board seats in the Fortune 500 in 2016 were made up by women of color. 5.0% of...
How ABM Increases Sales B2B Deal Size
Forty percent of B2B companies had a full account-based marketing (ABM) program in 2016 according to a SiriusDecisions survey. This increased to 62% in 2017 and will likely increase even...
4 Tips for GIFs in Cold Emails
Someone once told me that their goal when emailing a client is to make them smile. I’ve done my best to never let that sentiment go, so I’ve recently started...
13 Cold Calling Tips to Live By: The Dos and Don’ts of Cold Calling
13 Cold Calling Tips to Live By: Read our expert round up of what to say (and not to say) when cold calling prospects, from intros to what time to call.
Buy signals in the startup economy
In today’s competitive sales landscape, you’re only as good as your next deal. That’s why gathering industry data, researching prospects, and maintaining competitive intelligence is critical to finding the next...