Does Your Startup Actually Need Office Space?
Is your current office distracting you from doing your actual work? Have you found yourself doing higher quality work when you’re not at the office? You are not alone. Find...
Make Sure You Don’t Follow These 3 Pieces of Bad Startup Advice
For those entering the startup world, statistics can look bleak. According to 2017 research, the startup failure rate by industry was between 42% in the financial sector to 63% in...
Think You Have What It Takes To Be An Entrepreneur? Ask Yourself These 3 Questions First
Only 10% of startups survive their first year. That’s a scary statistic, but if you plan to start your own company, you have to know the odds are stacked against...
Why Founders Should Constantly Evaluate Their Team—And Themselves
Startups, inevitably, evolve. This is to be expected, but it means that you as the founder or CEO of your startup must be positioned to adapt and evolve, too––especially when...
What The History Of Art Investment Reveals About Its Future
Art investment has traditionally been a way to showcase an individual’s wealth and prestige. In the past, the great art academies turned out nearly every artist capable of selling their...
What Startups Need to Know About Content Marketing in 2019
Globally, we watch one billion hours of YouTube a day. That’s equivalent to spending just over 114,000 years of our collective time watching cats get scared by cucumbers. We also...
5 Things You Need to Remember as Cofounders
There’s something romantic about starting a company: you feel inspired to chase your big idea, build something altogether different, and change the world, frequently with cofounders. But then, reality sets...
The 2 Traits All Successful Entrepreneurs Have in Common
A principle that has guided much of my entrepreneurial journey is learning through observation. I’m what you might call an expert by observing others. Find your next investor and upgrade...
Guide to Public Relations for Startups: How To Hit a PR Home Run
As a PR agency, one of the most common things we hear from early-stage startups is “we want to get on TechCrunch.” pro tip 4 startups: focus on customer reaction...
CAC Doesn’t Have to Rise as You Grow
One of the most important metrics for B2C companies is customer acquisition cost also known as, CAC. One debate is whether the cost rises or falls over time. The argument...
How to Measure Customer Health in SaaS: A Case Study Featuring Zuora
In software, there are a few ways to measure the health of the customer base and stickiness of the product. Zuora does a nice job of showing four measures of...
7 Big Lessons on How to Sell a Patent
In 2017, we had a death in the portfolio. Once all the employees left, the only remaining assets were some patents, servers, domains, and a lot of code. Recently, we...
5 Common Mistakes CEOs Make
As the CEO, you’re responsible for everything. A CEO serves as the public face of your company, liaise between the board of directors and employees, and make sure your team...
The First 5 Priorities For Every Startup Founder
So, you’ve decided you want to become an “entrepreneur.” Maybe the idea came to you during a coffee meeting with a friend. Maybe you were watching TV, suffering through another...
Why Every Person You Hire Should Feel Like An Owner Of Your Company
In the startup world, who you hire and how can have important implications for your company culture. As our company, Honey, started to scale, many in the investment community told...
9 Ways Non-Tech Companies Can Prevent Death In The Digital Age
Pizza Hut is deploying robotic waiters in its restaurants in Asia. Johnson & Johnson is using AI to help parents customize their child’s sleepcare. Unilever is trying to use blockchain...
Creativity and Automation: Why Both Are Needed for a Viable Future
There are millions of young people around the world who’ve never navigated without the help of a GPS. I’m not one to judge. I use Google Maps every time I...
The 3 Lessons Missing Out on Bitcoin Taught Me About Trusting Myself
Back in 2010, my roommate in Boston was mining Bitcoin. This was early on, right when the cryptocurrency came out, and I had all but dismissed it already. Here I...
How To Onboard People Into Your Product—The Right Way to do User Onboarding
Do you remember all the dating sites before Tinder came along? Match.com, eHarmony, OkCupid—the list goes on. What did they all have in common? The worst user onboarding experience imaginable....
6 Avoidable Mistakes That Stifle Great Customer Feedback
If you want to understand some of the pitfalls of product management, take a look at this cartoon. It gets me every time because it’s so spot-on. While it might...
