Alexis Reardon, a seasoned sales professional, has more than a decade of experience selling cybersecurity solutions with companies such as Oracle, Okta and Veza.
Reardon found her way into the world of sales after receiving a bachelor’s degree in communications from San Francisco State University and pursuing an internship in sales. Her passion for sales has been the focal point of her career ever since.
As with every professional journey, Reardon has overcome many obstacles—including learning how to collaborate effectively with various business contacts and navigating budget management—yet she never let those trials assuage her drive. In fact, everything she has encountered along the way has allowed her to develop into a confident and courageous leader who is paving the way for future generations.
We asked Reardon about how she got her start in the sales industry, the biggest misconception she believes others have about sales and how she’s worked through self-doubt during her career.
Q: Tell us the story behind your career journey. How and why did you start working in the sales space?
I completed my bachelor’s degree in communications, followed by an internship in sales. From that point on, I began my career in sales working with a few different products until I committed to the software arena. I choose to continue in this area because I feel quite competent and passionate about selling something that solves the problem of data security.
Q: What were the most difficult and most impactful lessons you’ve learned since starting to work in the sales space?
The most impactful lessons resulted from interactions with customers who took time to ponder and process their needs, and communicate that information to me in a meaningful way. Listening to my customers proved to be so much more important at the outset than perhaps anything I could have conveyed to them. Collaboration on strategies to problem solve has proven to be the most trusted aspect of the working relationship.
In technology, the product will always be tied to how a customer generates revenue and can cut costs or mitigate risk. When I think in these terms and understand the desired outcome, it creates space for a robust dialogue. The most difficult lessons have been collaborations with businesses that have internal disagreements about strategies for solving problems and managing budgets.
Q: What’s the biggest misconception that others have around the sales space?
Initially, some consumers may fear high-pressure discussions; that they won’t be getting exactly what they need. Of course, many will fear that they are not getting the best deal. I understand these obstacles, and it can happen when a solid forum for communication is not established.
Q: Have you struggled with self-doubt during your career? How do you navigate this?
Of course! When there is repeated success, it’s great. But when there is a rough patch, I do wonder what has changed. I review the current state of the accounts, the economy and the strategies that have worked best in the past. I consult my peers and look at trends. I remind myself not to let the highs get too high or the lows get too low. I take time for self-care and also appreciate the relationships I have with clients who have made my job enjoyable.
Q: What resources or people have contributed the most to your successes?
I am fortunate to work with some great leaders who have mentored and befriended me. I am very grateful to those who encourage, validate and challenge me. I feel fortunate to have friends and family who know my day-to-day successes and challenges.
Q: How do you celebrate successes along the way?
I celebrate with my customers and colleagues — their success is my success.
Q: How have you grown as a leader since starting your career?
I am more courageous and confident, which has developed through trial and error as well as successes and failures. I am a lot more resilient, which comes with more life experience.
Q: What would you tell your younger self if you were to start your career journey all over again?
Surround yourself with people who inspire you. Find a couple of people who will give you honest feedback to help you become the professional you want to be. Take time to reflect on how you’re spending your time along the way.
Alexis Reardon is a member of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection and access. Learn more about Dreamers & Doers and subscribe to its monthly The Digest for top entrepreneurial and career resources.
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