CrunchBase 1.0 allowed users to “Follow” Companies & People yet the feature was very functionally limited; users could create a list but were not notified of any activity.

Today, we’re launching Follow 2.0, which lets users monitor Organizations, People, & Products for new Funding Rounds, Acquisitions, IPOs, Funds raised, or Product Launches and receive real-time updates on their personalized homepage.

Today’s launch is just a start. We’ll be building on top of Follow over the coming months to expand how users can monitor (and be alerted to) real-time activity in the Business Graph.

Take it for a spin.

How it works:

  • To follow an organization, person, or product, visit their profile page and click the “FOLLOW” button next to the name at the top of the page.


  • As you start following more organizations, people, and products, your Follow feed on the homepage of CrunchBase will populate more content.


  • To manage the organizations, people, and products you’re following, simply click on your user account image at the top right of any CrunchBase page.
  • Your user account page has been updated with a new “Settings” card.

Screen Shot 2014-09-16 at 1.16.06 PM

  • Within the “Settings” card, you can select from any of the following links where you will see a page of either all the organizations, people, or products you’re following with the ability unfollow any of them as you’d like.


  • Lastly, your Follow feed is always private.

Try it out and let us know what you think.

  • Originally published September 15, 2014, updated April 26, 2023