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Founded in 2015
Industry Marketing Automation
Use case Lead Generation & Qualification
Product Crunchbase Pro

“Crunchbase Pro has become a critical tool in prospecting and saves us lots of time. It is our guiding star as we grow our business.”

Manohar K., Business and Growth Manager, AppVirality

Situation

AppVirality offers marketing automation tools for web and mobile app growth. After revamping their referral and loyalty tools for eCommerce, SaaS and other business platforms, AppVirality wanted to build a data-driven sales process. AppVirality chose Crunchbase Pro to qualify its overwhelming inbound requests and to build its sales prospecting strategy from the ground up.

Why Crunchbase?

Manohar Kiran, Business and Growth Manager of AppVirality, shared, “We use Crunchbase Pro to build targeted lists for outbound prospecting. The email updates from our saved lists ensure we have relevant sales conversations with interested prospects. Crunchbase has become a crucial part of our research.” AppVirality uses categories to build saved searches and analyze which prospect groups have the best conversion rates. It then uses that information to target high-converting groups, map their target market, and strategize outreach. In addition, AppVirality uses Crunchbase as a lead qualification tool. “We get a lot of inbound requests so it’s important for us to quickly educate ourselves on each lead in Crunchbase and decide if it’s worth our time. If it is, we can add it to a saved “inbound” list.”

Outcome

Crunchbase Pro has allowed AppVirality to have a metrics-driven outbound strategy while qualifying inbound leads. AppVirality uses saved searches, custom lists, and email alerts to stay on top of their prospects and look for signals that a prospect is ready to buy before opening sales conversations. The breadth of Crunchbase data combined with Crunchbase Pro gives AppVirality a sales solution that will scale as they grow. Manohar shared, “Now we are able to be far more targeted, with more direction and focus. Crunchbase Pro is helping us grow faster than we predicted.”

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