Tipalti Expands Their Total Addressable Market with the Crunchbase API

"Before using Crunchbase, we struggled with poor insights into the different industries our target companies operated in. Crunchbase solved this by providing deep industry insights and a stronger understanding of our prospects’ business models, ultimately expanding our total addressable market."

Senior Leader at Tipalti

About Tipalti

Tipalti is a global payables automation platform that simplifies procurement, expenses, and mass payments so mid-sized companies can scale efficiently.

The Challenge

The Tipalti team needed to produce market and trend insights to guide the company’s go-to-market strategies.

Before adopting Crunchbase, they faced a significant obstacle: a lack of clear visibility into industry data for their target accounts. This gap made it challenging and time-consuming to produce the market insights needed to support outbound efforts, slowing execution and creating uncertainty in strategic planning.

The Solution

The team turned to the Crunchbase API to enrich their internal models with trusted private company data. This enrichment allowed them to strengthen the quality and completeness of their datasets while unlocking new insights into sector dynamics.

By integrating Crunchbase into their workflows, they gained instant access to hard-to-find firmographic and financial data. This expanded their view of the market and gave them insight into emerging players.

Instead of relying on static, fragmented information, Tipalti could now analyze companies and markets with clarity and support faster GTM decisions – directly within their existing models.

Results

Crunchbase has become essential for Tipalti’s team. Enriching their internal tools and models with the Crunchbase API has:

• Accelerated company and sector research, giving analysts the ability to move faster and inform GTM decisions.
  
• Improved data quality and completeness, reducing blind spots in account and industry analysis.
  
• Identified key market trends, helping Tipalti uncover new revenue opportunities.
  
• Supported strategic planning and roadmapping, shaping decisions at the highest levels of the organization.
  
• Enabled internal and client-facing insights, delivering greater value across stakeholders.
  

The Tipalti team emphasized that Crunchbase plays a strong role in shaping a more efficient growth and go-to-market approach across the company. The most valuable outcome? A deeper understanding of the industry landscape and new revenue opportunities, giving Tipalti a clear edge in expanding their total addressable market.

‍

Interested in enriching your team’s tools with Crunchbase data? Learn how the Crunchbase API can accelerate your workflow and give you a competitive edge.