How Allied Sports Uses Crunchbase to Generate Qualified Leads

Allied Sports is a New York-based sports marketing agency that helps modern marketers connect with fans through strategic partnerships and innovative brand activations. With a small but agile go-to-market team, Allied Sports relies on smart tools to identify growth opportunities and stay ahead of industry trends.

Before using Crunchbase, the Allied Sports team struggled to determine which companies were financially viable prospects. Without clear funding or revenue data, it was difficult to prioritize outreach or identify high-potential brands early. While their tech stack offered valuable insights, it lacked the full context of company growth and investment activity.

By incorporating Crunchbase into their prospecting process, Allied Sports gained an essential layer of visibility into the market. The team now uses Crunchbase Business to track companies raising new funding rounds, discover emerging unicorns, and uncover hard-to-find details, like revenue and funding trends, that reveal a company’s momentum and potential fit. Crunchbase serves as a trusted source for uncovering growth-stage companies that align with Allied Sports’ lead generation goals.

Crunchbase has helped Allied Sports source new, qualified leads and better focus their outreach on companies with momentum. The team now has a clearer picture of market activity and can act faster when opportunities arise.

Since leveraging Crunchbase, Allied Sports has found: 

• Improved lead quality: High-quality company funding data enables smarter targeting of companies with real growth potential and buying power.
• Faster decision-making: Access to trusted private company data helps the team evaluate prospects and act quickly on new opportunities, without the need for manual research or guesswork.
• Increased efficiency: Streamlined research allows the team to spend less time searching and more time engaging qualified prospects.

With Crunchbase, Allied Sports can spot qualified opportunities early, engage high-potential leads, and drive revenue for their business. Learn more about how Crunchbase helps GTM Teams find qualified prospects faster and build a stronger, more efficient pipeline.