Greater Zurich Area Saves Up to 50% of Research Time with Crunchbase’s Data Enrichment

Greater Zurich Area is the official investment promotion agency for the economic region of Zurich. Its mission is to attract globally minded companies to Switzerland, supporting their successful expansion into one of Europe’s most dynamic business hubs.

For Greater Zurich Area’s North American research team, the challenge has always been speed and accuracy. As one research analyst explained, identifying promising companies for foreign expansion meant sifting through fragmented, often incomplete data sources. Funding history and growth patterns were difficult to verify, and the team’s scattered, manual research stalled strategic relationship building.

Greater Zurich Area has since transformed the way it evaluates companies using the Crunchbase API. By automatically enriching their CRM with Crunchbase’s private company data and predictions, the team has eliminated hours of manual data entry and research. Instead of chasing information across multiple sources, analysts can now instantly assess whether a company has the funding momentum and growth trajectory to be a viable target for European expansion.

With Crunchbase data in their CRM, Greater Zurich Area was able to surface hundreds of new opportunities and save 26-50% of the time they’d been spending on market research. Rather than manually piecing together data to try to evaluate company momentum, they now have access to trusted forecasts about company funding and growth. This has helped them focus on engaging prospects earlier and prioritizing those with the highest potential to scale.

“The biggest outcome for us has been speed — determining a company’s funding and growth potential takes a fraction of the time it used to.”
–Analyst, Greater Zurich Area

For Greater Zurich Area, Crunchbase isn’t just a data source — it’s a growth accelerator. By speeding up their research and enriching their CRM with best-in-class data and predictions, the agency ensures it never misses a promising opportunity.

Want to enrich your CRM with Crunchbase’s predictive intelligence and cut hours of manual research? Explore the Crunchbase API.