Jones Lang LaSalle Streamlines Prospecting with Crunchbase’s Data Enrichment

"Crunchbase is a critical tool for sourcing high-quality leads. Access to accurate, timely signals means we’re not just working faster, but we’re also focusing on the opportunities that matter."

Project Manager, JLL

About JLL

Jones Lang LaSalle is a global real estate and investment management firm that helps clients buy, sell, lease, and manage properties worldwide. In addition to property and asset management, JLL provides capital market expertise and consulting to guide strategic location and investment decisions. To support these services, JLL relies on timely insights to identify qualified companies for investment opportunities and strategic advisory work.

The Challenge

Before using Crunchbase, the JLL team struggled to identify and act on qualified prospects at the right time. Signals like funding rounds, acquisitions, and company news were scattered across multiple sources and often outdated, making it difficult to proactively uncover high-potential opportunities. The team needed a faster, more reliable way to get timely signals so they could identify qualified companies and reach out at the right time.

The Solution

The JLL team turned to the Crunchbase API to enrich their internal systems with real-time, trusted private company data. By embedding predictive intelligence directly into their GTM workflows, they significantly reduced time spent on manual research and data validation. With instant access to growing high-fit companies, JLL can now streamline prospecting, prioritize the right accounts, and engage before competitors have a chance to act.

Results

With Crunchbase, JLL has been able to:

• Turn timely signals into qualified opportunities by using enriched data to uncover and act on the most promising leads — driving stronger pipeline and avoiding time spent on low-fit accounts.
  
• Gain greater visibility into companies by integrating hard-to-find private market intelligence directly into key systems through the API — surfacing real-time insights that would otherwise take hours to collect from fragmented sources.
  
• Save hours per week in research time by leveraging automated company insights — freeing up time for outreach, personalization, and strategic engagement.

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Want to pinpoint qualified prospects and be the first to reach out? Learn more about Crunchbase for GTM teams.