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Clay, a creative go-to-market data platform, has been helping businesses experiment, launch, and iterate on outbound strategies. In early 2025, Clay took a major step forward to transform how its customers work by integrating Crunchbase’s proprietary predictive intelligence directly into its platform — giving sales, marketing, and RevOps teams the ability to act earlier, target smarter, and win more deals.
By helping customers uncover and act on high-value opportunities sooner, Clay didn’t just deliver new value to its users — it also reinforced the strength of its own product and market position.
Clay’s core users are what it calls “go-to-market engineers” — part technologist, part strategist, and fully focused on accelerating growth. These professionals thrive on building automated workflows that surface the right prospects at the right time, but they’ve long faced a major challenge: finding the next high-value companies before the rest of the market catches on.
Clay’s ecosystem already connected users with a wide range of data providers, yet most of those sources stopped short at historical firmographics or surface-level funding data. While that information helped explain where a company had been, it couldn’t reliably show where it was headed. By the time a key buy signal, such as a new funding round, was announced, budgets were already allocated, priorities set, and competitors were weeks into their outreach.
Over time, Clay’s product and partnerships team started seeing a consistent pattern. Both customers and internal teams were asking for the same thing: Crunchbase’s predictive company data, embedded directly into Clay’s workflows.
“What Clay didn’t have was predictive data that could give our customers a three-to-nine–month head start against competitors — helping them get to market faster and engage their most important prospects,” explains Stefan, Data Partnerships Lead at Clay.
Customers not only wanted forward-looking data, but also a way to build predictive signals directly into their GTM processes — eliminating multiple portals, messy spreadsheets, and the manual research that slowed outreach.
Clay chose Crunchbase for two reasons. First, they trusted Crunchbase as a high-quality data source recognized across industries for its accuracy and depth. Second, unlike other data providers, Crunchbase goes beyond static firmographics — pairing hard-to-find company data with forward-looking predictions on funding, growth, and other private market events
With this powerful combination, go-to-market teams would be able to identify companies on the rise before traditional signals hit the news, giving them a first-mover advantage in competitive markets.
Plus, by integrating these data and predictions into Clay with the Crunchbase API, Clay could deliver them to its customers right away.
With Crunchbase’s predictive intelligence now native in Clay, Clay’s customers can:
This means Clay customers are no longer reacting to yesterday’s news — they’re engaging high-potential prospects before competitors even know the opportunity exists. Equipped with the ability to offer predictions, and not just static data, Clay has become a leader in providing a game-changing solution for GTM teams.
The results speak for themselves. Since launching the integration:
Clay’s customers’ success translated into major business gains. The demand for workflows powered by Crunchbase’s predictions has increased product adoption, strengthened retention, and differentiated Clay in the competitive GTM tech market.
Clay’s vision is to keep pushing this advantage further for its customers. The company is continuing to invest in bringing unique datasets into its platform — giving users differentiated insights and new ways to stay ahead of the market.
For Clay’s users, having access to Crunchbase’s predictive intelligence means they can move earlier and more decisively than ever before. And every customer win powered by Crunchbase data is also a win for Clay — giving it the edge as one of the most valuable GTM tools in the market. As Stefan explains:
“A lot of teams want to reach companies right before they raise funding to influence how it’s spent — but most just wait for the news. That isn’t fast or different enough. That’s why we’re partnering with Crunchbase, to bring signals like Funding Predictions into Clay’s marketplace. Alongside investor and acquisition data, we’re giving GTM teams something they haven’t had before: the chance to move earlier, act smarter, and stand out before the rest of the market even knows what’s coming. It’s the ultimate differentiator for go-to-market organizations.”
Interested in strengthening your product and driving deeper customer value? Learn more about how the Crunchbase API can give you a competitive edge.
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