Key Result

Grew customer base by 10x



Use case

Lead Generation



About the Company

Spendesk is a smart spend management software designed for both finance teams and employees.


Spendesk is a smart spending solution to easily manage card payments as a team. Spendesk helps fast growing startups and SMBs from 15 to 2,000 employees in Europe and the UK, leading to a vast and diversified target market that eats up sales prospecting time. As an early stage startup, it was vital to improve lead generation by spending less time hunting and more time speaking with high-value prospects. Spendesk’s sales team needed to source leads more easily, understand their background before reaching out, and test new niche markets in order to grow.


Crunchbase Pro enabled Spendesk to improve their lead qualification process by targeting their prospects and providing the needed context to make a connection. The company’s Growth Manager, shared, “I know that most of Spendesk’s target companies are on Crunchbase. And, price-wise, it’s a no-brainer.” Crunchbase Pro’s automated search tools allow Spendesk to scale their sourcing process, systematically test new prospect types and better target their most valuable leads. Saved Lists give them the ability to save groups of leads and receive alerts on their updated profiles, including recent news, funding, employees, etc. By quickly understanding the complete picture, they can identify the right triggers and reach out at the most opportune time. Additionally, Spendesk exports Crunchbase Pro’s data to its internal CRM tool. By using Crunchbase Pro data with their own sourced information, Spendesk can track and monitor leads more efficiently.


Crunchbase Pro gives Spendesk unique tools to generate leads from new markets and push the limits of where Spendesk can grow. The company’s Growth Manager stated, “We can set goals and test new markets to reach new audiences…Such as the UK market, and then see if profiles are similar or different, and get all the missing pieces. Crunchbase Pro is very useful and saves us loads of time.” By incorporating Crunchbase Pro into Spendesk’s sales processes, the team has drastically cut the time of their lead generation process and continue to improve company card management for customers, one prospect at a time.

Find the right companies, identify the right contacts, and connect with decision-makers