Entrepreneurs

Although the new year is promising a fresh start, we can’t look forward without first looking back at what this year has taught us.

This unfamiliar landscape is paving the way for new opportunities to bridge emerging market gaps and serve as a catalyst for digital transformation at an unprecedented scale.

While the current pandemic may have hastened the process, remote work was always going to be the future of Silicon Valley.

Scam-adjacent activity targeting entrepreneurs is a flourishing industry that pivots and adapts to changes in the market.

Nicole Lipkin, founder and CEO of HeyKiddo, is on a mission to make it easier for parents to talk to their kids.

Working in a startup is like being in a rowboat that’s within the sight of the shore: It’s tightly packed, and everyone’s excited about where they may be going; but if even a few people get overexcited and begin to row at their own pace, the boat just starts going in circles.

Tech giants like Google and Apple, the latter of which reported 1.4 billion users on its platform last year, understand consumers’ expectations, and are capitalizing on huge customer bases and loyalty. Tech giants have massive distribution systems and their insight into their customers is greatly superior to any financial system. This aspect alone allows them to effectively bundle financial products into an existing ecosystem. Amazon started out selling books; now it’s the first place most people look to buy products, get groceries delivered, furniture assembled, cleaning services, watch TV via its streaming service, and more.

No matter how incredible your product or service is, there’s no guarantee that potential users and customers will be aware that it exists. For any startup, user acquisition must be a key part of the business plan.

The Crunchbase “Female Founder Series,” is a series of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds, raised funding, and are now leading successful companies. Simmone Taitt,...