Marketing

How to Use an Account-Based Strategy to Drive Revenue Growth
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5 min read

How to Use an Account-Based Strategy to Drive Revenue Growth

Using an account-based strategy is a great way to hone your sales and marketing efforts and drive intentional wins during market uncertainty.
Alice Wenner
,
Content Specialist
 at
Crunchbase
What is Lead Scoring? A Beginner’s Guide
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9 min read

What is Lead Scoring? A Beginner’s Guide

Lead scoring can help you drive high-quality engagements and close more deals. Here's how to integrate lead scoring into your sales strategy.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
How to Implement Account-Based Marketing and Why You Should
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9 min read

How to Implement Account-Based Marketing and Why You Should

What is account-based marketing? Read our guide to learn the benefits of ABM and how to implement an effective strategy.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase

Stay up to date with recent funding rounds, acquisitions, and more with the Crunchbase Daily.

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5 min read

How to Generate Targeted Lead Lists and Create Laser-Focused Marketing Campaigns

Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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6 min read

Thinking of Buying a B2B Lead List? Read This Guide First

Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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8 min read

Lead vs. Prospect: What’s the Difference?

Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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9 min read

MQL vs. SQL: What’s the Difference and Why are They Important?

Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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7 min read

Sales vs. Marketing: What’s the Difference?

Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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8 min read

Lead Nurturing: A Complete Guide For Marketing Teams

Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase