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Jaclyn Robinson

Jaclyn, a business expert and marketing strategist, joined Crunchbase in 2020 and currently leads the content team. Focused on delivering relevant and helpful information, she spearheads content creation for Crunchbase's audience, which is primarily comprised of founders, entrepreneurs, and deal-makers.

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5 min read

Achieving Waste-Free Product Development

What's the secret to achieving waste-free product? First, let’s take a look at what a waste-free product development process actually means.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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8 min read

Inlightened’s Shelli Pavone on Impacting Health Care Through Diversity and Inclusion

Pavone shares why she founded Inlightened, and how a true commitment to diversity and inclusion in health care organizations is the only way to address the diverse needs of the patients they serve.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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9 min read

How Startups Can Lead the Charge in Meeting Sustainability Goals

Startups, as businesses that can move fast, break the rules, and weave sustainability into their fabric from day one, are perhaps in a position to make the most immediate impact.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

3 Ways to Empower Female Engineers

Today, women account for 46 percent of the total U.S. workforce, but only 16 percent of all senior-level tech roles. When we consider the percentage of women in software engineering...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

How to Catch Your Prospects’ Attention When They’re Away from the Desk

Sales reps likely had a specific block of time when they knew they could catch you at work, but now hardly anyone is sitting at their office desk. Prospects may...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

3 Strategies to Test Product-Market Fit That’ll Take You Less Than an Hour

One of the biggest reasons many companies fail before they even truly get started is that excited entrepreneurs follow their latest big idea without making sure they have the customers...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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7 min read

10 Social Selling Best Practices for the New Normal

Marketers should seize the opportunity to use social selling and potentially have 45 percent more sales opportunities. Read on to find out the best practices for social selling for the new normal.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

How a Growth Mindset can Help Sales Teams Navigate this Pandemic

Joshua Hezghia, director of sales at Blueground, shares the growth mindset that helped him become a multi-year Top Seller.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

5 Security Factors to Consider When Expanding to Global Markets

Due to the current business climate, expansion to global markets isn’t necessarily at the top of an organization’s to-do list. However, as companies slowly get back into the swing of things and look forward to the future, expansion may become an important point of discussion.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase

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