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Jaclyn Robinson

Jaclyn, a business expert and marketing strategist, joined Crunchbase in 2020 and currently leads the content team. Focused on delivering relevant and helpful information, she spearheads content creation for Crunchbase's audience, which is primarily comprised of founders, entrepreneurs, and deal-makers.

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10 min read

Female Founded + Funded: A Conversation with ACME Capital and Tia

In this joint Q&A, Aike Ho and Carolyn Witte, share their experiences in venture capital and entrepreneurship, along with the story of ACME’s investment in Tia and how the two are now working together to improve women’s health care.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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8 min read

M&A Mayhem: Is Organic Growth Still the Best Way to Scale a Business in 2021?

In this article, Amy Radin questions if organic growth is still the best way to scale startups and companies.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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7 min read

Sales vs. Marketing: What’s the Difference?

What is sales vs. marketing? In this article, we break down the differences in management, targets, and approach. ✓ Read on to learn more!
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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8 min read

Lead Nurturing: A Complete Guide For Marketing Teams

Researching lead nurturing? In this article, find techniques, strategies, and campaigns that can help you increase sales. ✓
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

What You Need To Know About Negotiating A Venture Term Sheet

For any founder, whether a first-timer or a serial entrepreneur, it’s an exciting moment when you receive a term sheet from a venture capital fund for your company’s first preferred stock financing round.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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13 min read

Step-By-Step Guide On How To Find The Right Startups To Invest In

Looking to learn how to find startups to invest in? Here’s what you need to know to find your next investment.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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6 min read

The Types of Market Research [+10 Market Research Methods]

Market research can help startups understand where they should be placing their resources and time. It can tell you everything from how people are perceiving your company, as well as...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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9 min read

How to Implement Account-Based Marketing and Why You Should

What is account-based marketing? Read our guide to learn the benefits of ABM and how to implement an effective strategy.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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11 min read

How to Maximize the SPIN Selling Method: A Comprehensive Guide

SPIN selling gives sales professionals a guide to asking the right questions. Learn how you can use the method to enhance your sales strategy!
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase

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