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Jaclyn Robinson

Jaclyn, a business expert and marketing strategist, joined Crunchbase in 2020 and currently leads the content team. Focused on delivering relevant and helpful information, she spearheads content creation for Crunchbase's audience, which is primarily comprised of founders, entrepreneurs, and deal-makers.

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4 min read

How to Use Tech to Find Investors for Your Startup

You probably don’t have the option to pitch your startup to a panel of investors on a national stage. After all, that’s an approach only open to a relatively small...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

The Urchin Software Mafia: Becoming Google Analytics And Where Are They Now

This is the beginning of a series on San Diego tech companies of yesterday called the SD Tech Mafia, tracking down key players and where are they today. This week...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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3 min read

One of the Best Startup Post Mortems We’ve Ever Read

Linked here is one of the best startup post-mortems I’ve ever read. It’s by Rand Fishkin, founder of a company called Moz. The business had fantastic growth out of the...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

10 Tips on Raising Capital for Your Startup

If you don’t want to raise startup capital, don’t become a CEO. Raising capital is a CEO’s most important and time-consuming job. Delivering a compelling and organic pitch needs not only...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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3 min read

The ultimate pre-conference checklist all startups need to read

After a few conferences, and a few (too many) days of prepping in hotel rooms into the wee hours of the night, we know how scrappy events can be. Piecing...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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3 min read

CAC Doesn’t Have to Rise as You Grow

One of the most important metrics for B2C companies is customer acquisition cost also known as, CAC. One debate is whether the cost rises or falls over time. The argument...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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8 min read

The First 5 Priorities For Every Startup Founder

So, you’ve decided you want to become an “entrepreneur.” Maybe the idea came to you during a coffee meeting with a friend. Maybe you were watching TV, suffering through another...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

6 Avoidable Mistakes That Stifle Great Customer Feedback

If you want to understand some of the pitfalls of product management, take a look at this cartoon. It gets me every time because it’s so spot-on. While it might...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

The 3 Lessons Missing Out on Bitcoin Taught Me About Trusting Myself

Back in 2010, my roommate in Boston was mining Bitcoin. This was early on, right when the cryptocurrency came out, and I had all but dismissed it already. Here I...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase

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