Jaclyn Robinson

Jaclyn, a business expert and marketing strategist, joined Crunchbase in 2020 and currently leads the content team. Focused on delivering relevant and helpful information, she spearheads content creation for Crunchbase's audience, which is primarily comprised of founders, entrepreneurs, and deal-makers.

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4 min read

Five Unconventional Sales Strategies You Need to Know

In my experience, there is no one-size-fits-all approach that works in sales. I’ve worked for companies that demanded employees follow their sales processes to the point it almost seemed like a cult. Salespeople must have autonomy--we need to think like entrepreneurs--by being the experts and owning our markets. This tactic isn’t as unconventional as one may think; just like entrepreneurship, sales is a craft that requires resiliency, honesty, organization and autonomy.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

SALES 101: How to Win and Keep Customers in a Post-COVID-19 World

Unprecedented times. A new normal. Uncertain futures. Whatever current adage you subscribe to, one thing is certain; the world has changed and the economy will change with it. As the...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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7 min read

Leveraging the Power of Content: How Kirsten Baumberger Helps Companies Tell Stories at Scale

Kirsten Baumberger, Founder and Director of Partnerships at minisocial.io, helps international brands tell their stories through scalable user generated content (UGC).  Growing up in a family of entrepreneurs, Kristen was...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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6 min read

The Rise of Precursor Ventures

Crunchbase Spotlight is a series that celebrates diversity and inclusion in entrepreneurship, venture capital, and tech by profiling people of color, women, and individuals who identify as LGBTQ. To achieve...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

What Startup Corporate Governance Looks Like in a Crisis

These are unprecedented times for everyone, including entrepreneurs. The COVID-19 pandemic is forcing startups to abruptly shift from a growth mindset to crisis management. Advice circulating in the startup world...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

How COVID-19 is Accelerating the ‘Virtualization of Everything’

The developments we’ve seen over the past decade–including digitalization of services, cloud migration, the reliance on connectivity, artificial intelligence-based data insights, machine learning, the gig economy, and ‘as-a-service’ models–have upended...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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3 min read

Taking the Pain Out of Moving: Monadd’s Jessica Mendoza Shares Her Entrepreneurial Story

Jessica Mendoza, Founder and CEO of Monadd, is no stranger to change. The idea for her company, a service that helps people manage accounts and addresses through relocations and other...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

The Art of a Cold Email to a Venture Capitalist

Though the success rate on cold emails is low, it's not impossible to land a meeting with your target venture capitalist. Here's how.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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2 min read

findexable Launches Global Fintech Index with Crunchbase

findexable is launching the Global Fintech Index – the world’s first real-time fintech ranking and categorisation tool to benchmark fintech ecosystems and fintech companies globally. The inaugural 2020 rankings report...
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase

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