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Jaclyn Robinson

Jaclyn, a business expert and marketing strategist, joined Crunchbase in 2020 and currently leads the content team. Focused on delivering relevant and helpful information, she spearheads content creation for Crunchbase's audience, which is primarily comprised of founders, entrepreneurs, and deal-makers.

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9 min read

What is Lead Scoring? A Beginner’s Guide

Lead scoring can help you drive high-quality engagements and close more deals. Here's how to integrate lead scoring into your sales strategy.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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10 min read

How to Do Market Research for a Startup: Tips for Success

Learn how to do market research for a startup with this step-by-step guide. Get tips, examples and more to get ahead of the competition.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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11 min read

Lead Qualification Process: A Step-by-Step Guide

Find everything you need to know about the lead qualification process, including frameworks and strategies, qualifying questions, and tools.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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5 min read

PreSales: The Secret Weapon In Customer Experience

The increasing complexity of SaaS products and demand for demos and free trials has made PreSales a vital part of a successful sales process.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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11 min read

Crunchbase 101 for Sales: 20 Critical Buying Signals You Should be Tracking to Increase Sales

Monitoring key buying signals can inform thoughtful engagement, help you score leads, and even revive prospects gone cold.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

How to Set SMART Sales Goals

SMART is a well-known industry acronym for sales goals that are Specific, Measurable, Attainable, Realistic and Timely.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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6 min read

13 Cold Calling Tips to Live By: The Dos and Don’ts of Cold Calling

13 Cold Calling Tips to Live By: Read our expert round up of what to say (and not to say) when cold calling prospects, from intros to what time to call.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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6 min read

SDR Metrics And KPIs: What To Expect From Your Sales Development Team

SDR Metrics And KPIs - Find out what you should expect from your sales teams, along with the metrics for inbound and outbound teams.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase
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4 min read

The Next Emerging Sales Trend: Syndicated Selling

Syndicated selling is redefining the sales department and magnifying the depth and breadth of the total sales team footprint.
Jaclyn Robinson
,
Senior Manager of Content Marketing
 at
Crunchbase

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