Everyone at SaaSOptics who has access to Salesforce is now leveraging this Crunchbase data. The Sales team is enriching their leads so that Sales Development Reps can tailor their messaging when they reach out to prospects.
Additionally, they’re running reports to see which investors have invested in their prospects to personalize communications and stand out from the crowd with the goal of obtaining a warm introduction where possible. Operations have set up workflows that send email alerts to an account or lead owner when a company receives funding, as that is a key signal that that company is growing and can benefit from a tool like SaaSOptics.
Within the first month of having the Crunchbase Salesforce Integration, they were able to significantly reduce prospecting time and easily create personalized messages to better connect with their ideal buyer. On the Customer Success team, workflows alert the CSM if a customer has been acquired or has made an acquisition. These are two trigger events in their core financial market that can indicate that a customer may be at risk if they got acquired or that there’s a potential upsell opportunity if they made an acquisition.
In just a short time, the Crunchbase Salesforce Integration has become an integral part of the entire Sales team life cycle.