Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka ...

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PreSales is a pretty hot buzzword in the B2B tech industry right now. Unfortunately, not enough people actually understand what it is, what it does, and why it’s the key ...

In today’s digital world, it’s hard to imagine a time when companies just sold products straight from the shelf. Throughout the years, consumer habits have changed, shifting based on evolving ...

If you don’t know exactly what “presales” entails, you’re not alone. But this sales function is well on its way to becoming (if it isn’t already) one of the most ...

One day the sales team was collaborating in the office and meeting buyers out in the field, the next they were working from home and trying to connect effectively with ...