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Playbook

Predict Smarter, Sell Faster: How Leading GTM Teams Beat the Market

Welcome to the ultimate GTM playbook.

We created this playbook to help your team get ahead of the market — identifying high-fit prospects earlier, prioritizing outreach more strategically, and closing deals faster.

Say goodbye to lagging firmographics, guesswork, and outreach that never lands. With Crunchbase’s predictive intelligence, you’ll know which companies are gearing up to buy — before they even hit your competitors’ radar.

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What’s Inside

01

A bold new approach for automating lead scoring and pinpointing accounts with real buying intent.

02

A breakdown of the predictive signals — including forecasts about funding, exits, and more — that help you time outreach around critical moments.

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03

A smarter way to drive high-performing campaigns and ABM plays, grounded in forward-looking data.

Playbook

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