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MarTech Breakthrough Recognizes Crunchbase’s Excellence in Delivering Predictive Intelligence to Help Go-To-Market Teams Act First
San Francisco, CA — Aug. 6, 2026 — Crunchbase, the leading predictive solution for private company intelligence, has been named the inaugural "Predictive Intelligence Solution of the Year" in the 9th annual MarTech Breakthrough Awards, which recognize the industry's most innovative products and companies across marketing, advertising and sales technology today. As the first-ever winner of this new category, Crunchbase is recognized for its innovation in helping go-to-market teams identify, prioritize and connect with high-potential accounts faster.
In sales, knowing which prospects are growing, about to raise funding or nearing an exit is critical to timing successful outreach. Crunchbase’s predictive intelligence provides company-level predictions, often weeks or months before the news goes public. By leveraging Crunchbase’s proprietary private company data, sales teams are able to target prospects, track actionable buying signals, automate lead scoring and connect those insights directly to CRMs like Salesforce to sync data and automate outreach.
Crunchbase’s AI-powered predictions are fueled by nearly two decades of private market data, 39 billion live private market signals and real-time activity insights from more than 80 million users. Its prediction models have accurately anticipated 84% of real-world funding events before they happened, providing GTM teams with valuable insights so they can evaluate targets faster and prioritize the accounts with buying power.
“Sales is a competitive sport,” said Ann Davis, chief revenue officer at Crunchbase. “The revenue teams that are winning are those who are going beyond collecting data in a CRM. They’re acting on predictive signals early enough to focus on the right accounts, align their resources and build real revenue momentum before competitors even know there’s an opportunity. We’re honored that MarTech Breakthrough Awards recognizes how Crunchbase’s predictive intelligence gives revenue teams that competitive edge.”
That predictive edge translates directly to pipeline performance, with Crunchbase users reporting a 30% increase in closed-won rates, 75% less time spent on manual research, and a 2x growth in qualified pipeline.
The MarTech Breakthrough Awards program attracted thousands of nominations from companies around the world, recognizing standout technologies across categories including marketing automation, SalesTech, data, analytics, and intelligence and more.
For more information, get in touch with a Crunchbase sales representative.
About Crunchbase
Crunchbase is the leading predictive solution for private company intelligence, helping business decision-makers stay ahead of private market shifts so they can identify opportunities earlier and act first. Only Crunchbase combines nearly two decades of proprietary data and AI with unique engagement signals from more than 80 million users to forecast funding, growth, and exits across the private company lifecycle. From investors and dealmakers to go-to-market teams and product builders, enterprises use Crunchbase data to power workflows, products, and decisions.
Crunchbase delivers intelligence through its flexible MCP, API, CRM integrations, and platform. To learn more, visit crunchbase.com and follow Crunchbase on LinkedIn and X.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.