Build Effective Sales Territory Strategies

How to Develop Effective Sales Territory Strategies

A sales territory strategy is more than just a way to keep salespeople from stepping on each other’s toes. If used strategically, it’s an effective way of identifying market opportunities on a global level.
Download this ebook to learn how to turn your territory strategy into a strategic initiative that uses the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) formulas to uncover market opportunities.

What's Inside

TAM, SAM, and SOM Formulas

Learn how to calculate your company’s TAM, SAM, and SOM.

Identify Lucrative Markets Using Simple Formulas

Learn how to use the TAM, SAM, and SOM formulas to find untapped markets.

Get Insights from Using TAM, SAM, and SOM

Surface signals that will help you identify the right kind of sales team to build.

Build an Effective Sales Territory Strategy

Practical Application for Sales Leaders at Early-Stage Startups

  • See examples of how use TAM, SAM, and SOM strategically
  • Learn how the formulas help you assess the strengths and weaknesses of your sales team
  • How to use Crunchbase to take the guesswork out of finding your TAM and SAM

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