Money keeps the gears of the startup world turning. Funding raised is some of the most actionable and powerful data to track in your daily activity.

Here are three critical reasons to keep track of funding data as a part of your daily workflow:

1. Identify startup trends
We are no fortune tellers, but a great way to get ahead of the curve is to watch for increasing influxes of money going into specific sectors.

Keeping up with Crunchbase News is a great way to understand up-and-coming sectors, but you can always perform your own analysis of different sectors with Crunchbase Pro.

Search templates to use
Companies in [industry] who have raised funding in the last 3 months
Companies who have raised funds in the past 3 months from [investor]

Related Crunchbase Pro Search
New trending European startups with over $1 million in funding

 2. Find new customers
The best thing about raising money? Bigger budgets! Reaching out when a company raises money is a great way to take advantage of their booming business.

Search templates to use
[Location] based companies in [industry] who have raised money in the past 3 months
[Industry] companies who have raised venture funding ($5 million – $10 million) in the last 6 months

Related Crunchbase Pro Search
Enterprise companies with funding raised in the last month

3. Benchmark business metrics
Tracking competition through concrete business metrics is crucial to ensuring business success. Funding information provides a complete view of how much companies like yours are raising. Use the same funding data to also get an inside look at the top and most successful investors in your space.

Search templates to use
[Industry] companies in [location] with $10 – $30 million total raised
Investors with investments made in [industry] companies in the past 6 months

Related Crunchbase Pro Search
Cloud companies funded in the last year

Check out how Crunchbase Pro can help you stay on top of new players and navigate funding round data with automatic and personalized news alerts.

  • Originally published February 13, 2018, updated April 26, 2023